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EpiCred
Elevating Digital Presence — A Media Agency Success Story
EpiCred (Education Loan Provider)
Objective
EpiCred approached us with a clear goal: to connect with students, parents, and educational institutions, positioning themselves as a trusted partner for education financing solutions via social media platforms.
Challenges
– Limited online presence and lack of brand recognition.
– Highly competitive market with numerous established education loan providers.
– Difficulty engaging and reaching target audiences, particularly Gen Z students and young professionals.
Strategy
To achieve EpiCred’s objectives, we implemented a multi-pronged social media strategy:
Brand Positioning
Created a consistent brand voice that was informative, approachable, and engaging.
Content Creation
Engaging content to promote EpiCred’s student loans and financial literacy, including educational reels and videos explaining financial jargon.
Platform
Utilized trending hashtags and optimized posting schedules for audience reach
Community
Collaborated with micro-influencers in the education and finance space
Paid Campaign
Ran targeted ad campaigns to boost visibility and drive traffic to EpiCred’s website.
30%
Website Visits
50+
Loan Approvals
64K
Social Media Views